The World Wide Web has changed the way of people’s lifestyle. This one system has changed how people shop, how people eat, how they choose things, how they read the news, in fact, is has created a whip on everything. The Internet is accessible from anywhere in the world and therefore everyone can get everything in this world. The Internet is a great source of online products. From a little nose pin to a heavy lifting crane is now available on the internet. But the internet is mostly selling gadget and accessories. The question is why people are choosing the internet commercials over the traditional mediums.
The answer is the internet has changed the way of people’s searching for things. Now with a smartphone, a person can easily look for the goods that person wants to purchase. For example, a person had to go to a store to buy a product before. And also it does not ensure the performance of the products. But on the internet, the user can simply visit different websites for that product, compare similar products, read user opinions and choose the one that fits best to get the delivery at the doorstep. The Internet provides all these benefits to the customers, but why a business will choose the internet to market their products requires an elaborate answer.
Advertisement media planning is creating the plan to choose the best media. The business must have a deep understanding of the current media and compare those against the product the business is selling. The Internet provides some benefits over the traditional mediums like televisions, radio, newspapers etc.
Bigger Range: The Internet gives a bigger range of customers. For a business, the Internet gives customers from all over the country even outside of the country. Whereas a newspaper or television ad only provides nationwide telecast.
Specific: Internet ad is specific. Idea based innovative advertisements can attract people to buy their goods. Internet advertisements usually show something very specific and to the point. So the customers do not get bored to see these ads.
Targeted: The Internet allows setting for targeted customers. Most of the agencies provide customer age, race, education and other things tracking system. So the business can target customers to sell their products. But on the other hand, traditional mediums does not provide targeted customer services and the business needs to give an all in one advertisement with no specialty.
Inescapable: Usually people switch channels when they come to face any advertisements. But generally, internet advertisements are inescapable because it is only a picture or a simple video that is shown mandatorily before showing the actual content. Also, some websites will only load if the internet user allows advertisements. Internet advertisement ensures reaching the target customer.
Cheaper: Internet advertisements are cheaper than the traditional mediums. Compared to the services such as targeted audiences, bigger customer range and ensuring reaching the market internet ads are much less costly than the traditional mediums.
Television had brought a bigger change in the history of advertisements. But now the days have come to step forward in internet advertisements.